Less overwhelm.
More clarity.
You’ve built something great — and now it’s time to tighten operations, prioritize what works and grow with intention.
We bring strategic guidance and hands-on support to established creative businesses so you can scale smarter.
Our Approach
Who we help
Established service businesses that are too busy servicing their clients to fine-tune their sales and operations.
We work with all types of businesses but are particularly helpful in the B2B space, where most of your business comes from referrals and word of mouth.
How we help
Our motto is: Small hinges swing big doors. We help you find the small hinges that will fast-track your company’s growth. We do this by offering COO-level strategy, but we also offer hands-on execution support.
From developing a marketing strategy that will actually bring in Tier 1 clients, to setting up a project management system, we are obsessed with finding creative ways to help you increase sales and reduce overwhelm.
Why we do it
You should be laser focused on delivering an amazing experience to your high-paying clients, not bogged down in the back-end of your business.
That’s where we come in, because we’re the type of people who have books like 80/20 Sales and Marketing on our night stand.
Why work with Melissa?
Regan B.
Interior Designer
“Thanks to guidance from Melissa I was able to better understand the ins and outs of the wholesale industry, and make better decisions about pricing my upcoming artisan-made textiles collection. Her enthusiasm is infectious!”
Abby Alley
Business Owner
“Melissa’s advice and expertise has been something I’ve come to rely on. Her ability to problem solve and think outside the box has given me more practical help than any book or course ever could.”
Most problems start here.
Which resonates with you?
I need more clients.
You're great at what you do, but staying top of mind and keeping a full pipeline of premium clients? That’s hard when you're busy serving clients or always on the move.
Especially when most of your business comes from referrals and word of mouth.
The Growth Blueprint helps you identify the few key levers that actually drive consistent, high-quality leads for your business and builds a clear, realistic plan to activate them.
Sometimes that means doubling down on one powerful referral source.
Sometimes it means tightening how and when you stay in touch.
No more guessing.
No scattered, inconsistent social media efforts.
No “I should really be doing more marketing” guilt.
Together, we’ll clarify where your next best clients will come from and put a simple, repeatable strategy in place so your pipeline stays healthy, even when you’re focused on client work.
I am burned out.
You didn’t start your business to manage people by gut instinct or make expensive hires you hope will work out. But when growth picks up and you’re stretched thin, it can be hard to know who to hire, when to hire, or how to set them up for success once they’re in the role.
This work brings clarity to team growth.
We help you determine the right next hire based on where your business is today, define what success looks like in that role, and build a thoughtful 30-60-90 day onboarding plan and quarterly review process so expectations are clear from day one.
No more reactive hiring.
No more unclear roles.
No more wondering if it’s “just growing pains” or a real performance issue.
Together, we’ll create a simple, durable approach to building your team so new hires actually make your life easier and your business stronger.
Hola! I’m Melissa.
After spending over a decade running my own luxury home-goods brand, I learned first-hand how wildly isolating and challenging it is to run a business.
I’ve bottled up 10+ years of marketing, operations and HR learnings into Lubin & Co., where we help $1M+ businesses grow with simple, scalable systems.
The challenges you are up against might be a first for you, but they aren’t for me, so let’s tackle them together.
My background
I started my career in technology consulting at Capgemini, where I honed my skills in process automation and the latest software.
After that, I spent over 10 years running Azulina Home, a luxury home goods brand where we manufactured textiles for Restoration Hardware, Jenni Kayne and Food52. It was a crash course in sales, marketing, operations, and wearing all the hats.
I know what it’s like to juggle client work, growth goals and the never-ending to do list.
Now, I bring both worlds together: big-picture thinking and gritty, real-world experience from building a business from the ground up.
I’m based in Washington, DC (by way of Houston, TX and Bogotá, Colombia) where I live with my husband, two boys, and our Aussie pup, Gus.
If you’re ready to fast-track your growth, you’re in the right place. I can’t wait to help you.