Less overwhelm.
More clarity.
You’ve built something great — and now it’s time to tighten operations, prioritize what works and grow with intention.
We bring strategic guidance and hands-on support to established creative businesses so you cut through the noise and scale smarter.
Our Approach
Who we help
Established service businesses that are too busy servicing their clients to fine-tune their sales and operations.
We work with all types of businesses but are particularly helpful in the B2B space, where most of your business comes from referrals and word of mouth.
How we help
Our motto is: Small hinges swing big doors. We help you find the small hinges that will fast-track your company’s growth. We do this by offering COO-level strategy, but we also offer hands-on execution support.
From developing a marketing strategy that will actually bring in Tier 1 clients, to setting up a project management system, we are obsessed with finding creative ways to help you increase sales and reduce overwhelm.
Why we do it
You should be laser focused on delivering an amazing experience to your high-paying clients, not bogged down in the back-end of your business.
That’s where we come in, because we’re the type of people who have books like 80/20 Sales and Marketing on our night stand.
Why work with Melissa?
Regan B.
Interior Designer
“Thanks to guidance from Melissa I was able to better understand the ins and outs of the wholesale industry, and make better decisions about pricing my upcoming artisan-made textiles collection. Her enthusiasm is infectious!”
Abby Alley
Business Owner
“Melissa’s advice and expertise has been something I’ve come to rely on. Her ability to problem solve and think outside the box has given me more practical help than any book or course ever could.”
I need more clients.
You're great at what you do, but staying top of mind and keeping a full pipeline of premium clients? That’s hard when you're busy serving clients or always on the move.
Especially when most of your business comes from referrals and word of mouth.
The Growth Blueprint builds a referral engine for your service business that is tailored to your specific business — one that follows up with leads automatically, responds to inquiries instantly, and keeps your name top of mind for past clients and fans.
No more missed opportunities. No extra hours. No need to hire a sales team.
Together we’ll build and launch your referral-driven growth system — so your pipeline stays packed, even when you're heads-down with clients.
I need my time back.
You didn’t start your business to spend your days buried in email, chasing vendors, or reinventing processes every week. But without streamlined systems, operations can eat up all your focus — and make scaling feel impossible.
The Focus Framework builds the foundation your business needs to run smoothly. From project and vendor management to team workflows and client communication, we’ll design a custom system that fits the way you work — so nothing falls through the cracks.
No more scattered notes. No more “where is that file?” texts. No more bottlenecks slowing down projects.
We’ll implement your tailored operations system — giving you clarity on priorities, and confidence your team (and vendors) know exactly what to do next.
Hola! I’m Melissa.
I help service businesses grow with simple, scalable systems — built for people who are short on time but big on referrals.
I started my career in tech consulting at Capgemini, where I honed my skills in process automation and the latest technology. After that, I spent over a decade running Azulina Home, a luxury home goods brand where we partnered with Restoration Hardware, Jenni Kayne and Food52 — it was a crash course in sales, marketing, operations, and wearing all the hats.
I know what it’s like to juggle client work, growth goals, and the never-ending to-do list.
Now, I bring both worlds together — big-picture thinking and gritty, real-world experience from building a business from the ground up.
I’m based in Washington, DC (by way of Houston, TX and Bogotá, Colombia) where I live with my husband, two boys, and our Aussie pup, Gus.
If you’re ready to turn word-of-mouth into a real system, you’re in the right place and I can’t wait to help you.