Hola! I’m Melissa Moriarty Lubin.

I help established firms in the design world build a business as good as their work. That means interior designers, architects, makers and the creative studios that serve them.

Here’s what I see over and over: when growth gets hard, most founders start adding: A new hire. A new website. A podcast. A PR campaign. But more on a shaky foundation is just more to manage. The real gaps are less glamorous: untracked leads, inquiries answered two days late, and a team buried in admin. Before you hire, let the systems and AI do the heavy lifting.

My job is to find what’s already working and help you double down on it, in the right order. That way, when it’s time for a branding investment or PR, your business is ready to turn that attention into clients.

I know your world from the other side of the purchase order. For over ten years I ran Azulina Home, manufacturing textiles for Restoration Hardware, Jenni Kayne and Amber Interiors. Before that, I was in technology consulting at Capgemini, automating processes and implementing multi-million dollar custom software for the Fortune 50. Translation: I've been the bottleneck, and I know how to build your way out of it.

Limonata, a brand and styling studio, came to me wanting guidance on a new hire. We found the real problem instead, and within two months they'd brought in $50K+ of new business as a direct result of our work. Read the Limonata Case Study.

A few things I believe:

• Do less, in the right order. Start with what's already working.

• Max out AI before you add payroll.

• It has to be a “hell yes” to work together.

I'm based in Washington, DC (by way of Houston and Bogotá) with my husband, two boys and our Aussie pup, Gus.

If your work is already selling and the business is running you, let's talk.