Sample Case Study
How a Boutique Acupuncture Clinic Increased Bookings 23% Without Marketing Spend
Boutique Acupuncture Clinic
Bethesda, MD
The Before
The owner of Boutique Acupuncture came to Lubin & Co believing her growth had plateaued due to limited marketing. She was considering investing in paid advertising to bring in more patients.
Diagnosis
“I was trained to be a clinician, not a business owner. I knew how to treat patients well, but I didn’t have the systems or perspective to see why the practice wasn’t growing the way it should.”
Lack of new patient flow or interest wasn’t the problem. The real bottleneck was operational friction: patients had to call or email to book appointments, intake was handled manually, and response delays were costing the practice new bookings.
“Melissa cut through the noise almost immediately. She helped me see exactly where the bottleneck was and focused us on the one change that would move the needle. Within weeks, the impact on bookings and my workload was obvious.”
The Solution
We rebuilt the clinic’s booking and intake system so patients could schedule instantly and move through a streamlined onboarding process.
Key Changes Implemented
Implemented real-time online scheduling
Automated new patient intake forms and confirmations
Introduced email and SMS appointment reminders
Created a simple dashboard to track bookings and practitioner utilization
Project Outcomes
23% increase in new patient bookings within 90 days
~3 hours/week reduction in administrative workload
Schedule filled to capacity without increasing marketing spend