Case Study
How Limonata Creative Achieved an 8x ROI Within 60 Days
The Before
When Limonata came to Lubin & Co., they already had strong momentum: a well-respected brand, a loyal base of repeat clients, and a talented husband-wife team. With the husband recently joining the business to bring branding and web design expertise, they were naturally evolving from a photo styling studio into a full-service creative agency.
The challenge was that their operations and marketing hadn't caught up, leaving the business presenting as two separate offerings rather than one cohesive brand.
Services were offered a la carte, resulting in an unclear marketing strategy and inefficient sales cycle. The booking and intake process had unnecessary friction that slowed the sales cycle and created extra admin work on the front-end. There was no system for tracking leads or analyzing pipeline data to better inform marketing decisions.
“We first approached Melissa after a panel she hosted on how to leverage overseas talent, but after our initial Discovery Call, Melissa identified that we were leaving money on the table, and needed to fix that before we expanded our team.
We were too close to the business to see it ourselves, and she noticed it right out of the gate. That’s when we realized we needed her guidance to help us approach the next phase of our agency’s growth and hit our revenue goals.”
The Work
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Our project focus was to identify and implement the fastest path to increasing revenue and meeting Limonata’s 12-month revenue goals. As part of the work, we:
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We developed a new unified flagship offer and marketing strategy that leveraged the existing, successful brand-recognition of its founder.
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Launched a campaign to boost discovery calls and to fill the pipeline.
Within 60 days of launching the campaign, Limonata signed multiple new clients, resulting in an 8x ROI on their investment with Lubin & Co.
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Identified leaks and friction in the sales cycle. Streamlined and refined their sales cycle with an automated discovery call booking process, while reducing admin time and increasing conversion, including launching a new lead tracking system.Description text goes here
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Built out a go-to-market strategy to boost warm referrals by establishing industry partnerships and a referral ecosystem to support a healthy pipeline for the next 12 mos.
The Results
Within 60 days of their 90-day engagement with Lubin & Co., Limonata saw an 8x ROI on their investment.
Limonata went from a siloed single offer studio to a full-service creative agency with a streamlined sales process, a healthy pipeline, and the clarity to know how to reach their 12-mos revenue and business goals.
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The Solution
Limonata went from a siloed agency with multiple separate offerings to one with a defined flagship offer, a frictionless sales process, an active go-to-market strategy that fills the pipeline with warm referrals, and a direction set for the next 12 months of growth.
Key Changes Implemented
Increased customer lifetime value via flagship offering
Automated new client intake and fine-tuned the discovery process
Created a simple dashboard to track leads and analyze conversion rates
Project Outcomes
8x ROI within 60 days of project completion
Owners stopped guessing which efforts mattered
Clear, effective marketing strategy that drives warm referrals instead of cold traffic