Case Study
How a Creative Agency Achieved 8x ROI Within 60 Days
The Before
When Limonata came to Lubin & Co., they already had strong momentum: a well-respected brand, a packed pipeline, a loyal base of repeat clients, and a wildly talented husband-wife duo. With the husband recently joining the business with branding and web design expertise, they were naturally evolving from an art direction and styling studio into a full-service creative agency.
Like most businesses with growing pains, the challenge was that their marketing and operations hadn't caught up, resulting in:
the business presenting as two separate offerings rather than one cohesive brand
unclear marketing strategy
an inefficient sales cycle; the booking and intake process had unnecessary friction that created extra admin work
no existing system for tracking leads or analyzing pipeline data to better inform marketing decisions
“Within just a few months of working with Melissa, we had: updated our website to be much more clear with our offerings, created a desirable package for our ideal clients, marketed to those ideal clients and landed 3 dream clients!
Our investment in Melissa and her expertise was paid back to us immediately, and then some — much to our astonishment, our sales doubled and continue to grow! Hiring Melissa has been a GAME CHANGER!”
Photo credit Peter Hoblitzell
“We first approached Melissa after a panel she hosted on how to leverage overseas talent, but after our initial Discovery Call, Melissa identified that we were leaving money on the table, and needed to fix that before we expanded our team.
We were too close to the business to see it ourselves, and she noticed it right out of the gate. That’s when we realized we needed her guidance to help us approach the next phase of our agency’s growth and hit our revenue goals.”
The Work
Our project focus was to identify and implement the fastest path to increasing revenue and meeting Limonata’s 12-month revenue goals.
As part of the work, we:
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We developed a new unified flagship offer and marketing strategy that leveraged the existing, successful brand-recognition of its founder.
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Launched a campaign to boost discovery calls and to fill the pipeline.
Within 60 days of launching the campaign, Limonata signed multiple new clients, resulting in an 8x ROI on their investment with Lubin & Co.
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Identified leaks and friction in the sales cycle. Streamlined and refined their sales cycle with an automated discovery call booking process, while reducing admin time and increasing conversion, including launching a new lead tracking system.
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Built out a go-to-market strategy to boost warm referrals by establishing industry partnerships and a referral ecosystem to support a healthy pipeline for the next 12 mos.
Project Outcomes
Within 60 days of their 90-day engagement with Lubin & Co., Limonata achieved an 8x ROI on their investment.
In less than 6 months Limonata transformed from a siloed studio to a full-service creative agency, with a high-converting streamlined sales process, a healthy pipeline of new premium clients, and the clarity to know how to reach their next level revenue and business goals. They also made a new friend. :)
“Melissa is seriously one of the smartest, strategic and savviest women my husband and I have had the pleasure of knowing. Working with Melissa is like adding a highly-trained, friendly therapist or holistic doctor to your business. She is a natural at seeing root causes / problems and fixing them. She’s extremely caring, creative and easy-going in her approach; never pushy, “sales-y” or off-putting. We legit recommend her to every creative business owner who’s at a crossroad and needs guidance!”